Egypt: Growth and change through tourism

Egypt is a key partner in the Mediterranean region for Germany and the EU, both in terms of the region’s stability and the migration flows via North Africa. Egypt is a country facing the enormous challenge of offering a positive future outlook to millions of its young citizens in a phase of high population growth. Tourism is making a decisive contribution to achieving that objective.

Tourism promotes sustainable development

»Tourism is a main source of national income, foreign currency and decent job opportunities. The travel industry generates jobs for 5 million people, and it is a fundamental source of income for their 10 to 15 million family members. Tourism therefore creates a long-term perspective of a decent life in relative wealth – the best argument for the youth to build a future at home and to resist radicalisation.

I witnessed tourism’s positive impact myself in the Upper Egypt region. Ever since Nile cruises have been stopping there on the way between Cairo and Luxor, the local economy has been energised: handicrafts are sold, restaurants are blossoming, and the standard of living is improving.

It is great to see that many thousands of people of all religious faiths visit my country every year. The journey of the Christian holy family to Egypt has left traces that are still visible today. We would like to promote cultural exchange even more.

Strong partners like TUI are irreplaceable for the development of my country. Their investment strength and their loyalty even in difficult times form the foundation for our future.«

Dr. Badr Abdelatty, Ambassador of the Arab Republic of Egypt in Berlin

Government backs the tourism industry

The Egyptian policymakers understand the central role that tourism plays. It is a key aspect of the government’s “Vision 2030” strategy to boost economic growth. Tourism already accounts for eleven percent of the country’s economic performance and almost nine percent of its jobs. According to recent forecasts, the tourism industry could potentially create 800,000 new jobs in Egypt over the next decade. 

On the road to recovery as a travel destination

Egypt is making massive investments in its tourism industry, particularly in cultural tourism. The spectacular Gizeh Museum will be opening its doors to the public this year. It will house thousands of exhibits within an area of 1.3 square miles in size. By comparison, the Museum Island in Berlin only covers an area of just over half a square mile. Egypt is also expanding tourism into some very attractive nature conservation areas by developing new leisure parks and extensively modernising its hotel infrastructure. All these projects are obviously having a positive effect on the tourism industry. There was a year-over-year increase in guest figures of 55 percent to 8.3 million, and 1.3 million Germans – a new record figure – holidayed in Egypt in 2017. To sustain the upswing, the country is making substantial investments in improving security, often in collaboration with German authorities.

TUI is a close partner

Egypt needs strong partners that are willing to make local investments and persuade people to visit the country if it is to achieve its very ambitious tourism policy objectives. TUI is a longstanding partner to Egypt. 

  • Hotels: TUI has a total of 46 hotels in Egypt and two more are being built this year. In addition to operating its own hotels, TUI collaborates with more than 300 locally owned hotels, some of them medium-sized accommodation providers, and markets them to customers around the world.
  • Cruises: TUI Cruises’ Mein Schiff fleet regularly calls into port at Alexandria, Sharm el Sheikh and Safaga. The cruise ships’ excursion programmes include city tours, the Pyramids of Gizeh and the Valley of the Kings. 
  • Flights: TUI Airlines connects Europe and Egypt with over 1,800 flights a year that have a very positive impact on the holiday regions. For example, one single aircraft based in Germany and flying twice a day with a full passenger load to Egypt creates around 9,000 jobs there.

Egypt and TUI have been reliable partners for decades and the positive trend is also evident in the development of TUI business in Egypt. So far, in 2018, TUI Germany has recorded double-digit growth in bookings for Nile cruises and Egyptian resort holidays.

TUI and GIZ commit to expanding the skilled workforce in tourism

TUI’s commitment to Egypt goes far beyond its typical business activities. It has teamed up with GIZ (a German organisation  promoting international cooperation) in the Lab of Tomorrow project to improve the quality of training in the tourism sector.  All the project partners – from training providers to vocational schools, IT companies and government representatives – are  working as a team to develop solutions. Some very specific strategies to improve the vocational education system, introduce  more practice-oriented training programmes and promote cooperation between the public and private sectors were developed  in Hurghada in early February.

Ahmed Abdalla, Red Sea Governor:

»TUI is one of the most important tourism companies in Egypt and helps us to maintain the environmental life in tourist cities. TUI even stayed in the country in difficult times, during the revolution. We are looking forward to future successful projects!«

Markus Malak, TUI Service Delivery Team Manager: 

»I first joined TUI in 2004 as Hotel Tour Guide. The company believes in using local employees.  It gave me a career and all kinds of further training opportunities. Today, I’m part of the management team responsible for guest service and my  income allows me to give my children a better education.«

Yousri Amer,  Proprietor of Royal Cruise:

»My company provides luxurious cruises to TUI guests. The travel group is one of our longstanding partners. We can always depend on TUI, even in hard times, and thanks to that I haven’t had to make any of my crews redundant.«

Hani Michael,  Travco Branch Manager: 

»Tourism is helping us to protect the environment, the ocean and our cultural heritage here in Egypt. We’re an incoming agency and thanks to the growth in TUI guests, we’ve been able to employ additional staff. It’s true that tourism creates jobs for small excursion providers and in the restaurant trade.«