If you don’t put a product on the market there won’t be any demand for it. That insight encouraged the TUI Group to develop its “Better Holidays, Better World 2015-2020” sustainability strategy. The travel company’s shift towards sustainable holidays has been a success and, in 2016, 6.3 million guests had already booked them. Now sustainable travel is one of TUI’s core business segments.
TUI brings sustainable travel to the mass market
Many sustainably produced goods and services target high-income and exclusive target groups. So to maximise the positive effects of sustainable travel on the environment and travel regions, the products have to appeal to a much wider public. The TUI Group intends to offer ten million additional sustainable holidays every year up to 2020. And the hotels will play an important role in helping it to achieve that objective because that’s where guests spend most of their time on holiday.
According to the most recent interim report the company is on target: TUI sold 6.6 million more sustainable travel packages in 2016. Guests have a choice of 1,170 hotels that have been audited and certified by the renowned Global Sustainability Tourism Council (GSTC). The number of certified hotels increased by 23 percent in 2016. And the TUI Group is also encouraging other hotels to commit to sustainability. It cooperates with more than 5,000 hotel partners in total and, because it is the world’s number one integrated travel group, these hotel partners are happy to support TUI by tailoring their offerings to TUI guest profiles.
Further interim results on the sustainability strategy
- Collection programme: the TUI Collection programme includes a range of sustainable excursions for guests. They involve local people as special partners and focus on minimising environmental impacts. Holidaymakers participated in 846,000 of these excursions in 2016, which is a 30 percent increase since 2015.
- TUI Care Foundation: The TUI Care Foundation was recently established by the TUI Group as an umbrella organisation for the TUI Group’s diverse activities to bring about positive changes in the holiday regions. In 2016, the foundation invested 6.6 million euros in these regions, an increase of 22 percent compared to the previous year.
- Climate protection: TUI intends to reduce its CO2 emissions by ten percent by 2020. Most of these emissions are transport-related. In 2016, the average CO2 emissions per passenger and kilometre declined by 1.2 per cent compared to 2014, and by as much as 4.1 per cent year-over-year per cruise passenger and night.
Obviously, exceptional travel experiences are impossible to provide unless the natural environment at the holiday regions is intact and the people there are hospitable. This is why the TUI Group remains committed, more than ever before, to fair holidays and green tourism.