Tourism is a significant industry in the German state of Mecklenburg-West Pomerania – more so than in any other federal state. Apart from almost 3,000 small and medium-sized accommodation providers, TUI Group hotels and its international tour operator business contribute to a very robust and diversified tourism sector. Over 130,000 jobs in this state are associated with tourism.
Tourism: A key industry in the countryside and on the coast
Mecklenburg-West Pomerania is one of the most structurally weak regions in Germany. But it has a trump card: the beautiful natural landscapes stretching from the Baltic Sea to the Mecklenburg Lake District. It is the German state with the lowest population density and the most open spaces with recreational value. Another typical characteristic of this region, which is no less important than the beautiful countryside, is the hospitality and cosmopolitan attitudes of the people who live there. That’s one of the reasons why so many foreign guests choose to travel to Mecklenburg-West Pomerania with TUI Group, Europe’s leading travel company with its own hotels and tour operators. They are helping to build tourism into a decentralised key industry in the state’s six administrative districts and in the cities of Schwerin and Rostock.
- GDP contribution: The value added by tourism in Meckenburg-West Pomerania is 4.1 billion euros per annum and it contributes almost twelve percent of the state’s gross value added. That’s three times higher than the German national average.
- Significance for employment: Mecklenburg-West Pomerania has a higher level of tourism than any other German state, with almost 19 overnight stays per inhabitant. The figure for Berlin isn’t even half that. Tourism’s significance is also reflected in the labour market, where more than one in six members of the working population in this state have jobs in the industry.
- Further growth: The tourism industry is also one of the state’s key growth sectors. A new record was set in 2016 when 30.3 million overnight stays were recorded – 22 percent more than ten years ago.
The unemployment rate was high in the post-reunification years. It has now improved considerably as a result of growth in tourism, reaching its lowest level of 8.6 percent in 2017. Recent figures confirm over 30 million overnight stays in Mecklenburg-West Pomerania – which is another record.
TUI: focus on Mecklenburg-West Pomerania
The TUI Group is strongly committed to Mecklenburg-West Pomerania. It has its own hotels in Boltenhagen, on the Baltic Sea coast, and at Fleesensee lake, which is in the Mecklenburg Lake District. There are some 3,000 beds in total at the five four-star hotels.
TUI opened its first Robinson Club in Germany on the banks of the Fleesensee lake in 2000. It has been a major success and the TUI Group now has four more of its own hotels in Mecklenburg-West Pomera- nia: a Dorfhotel and – since late 2016 – a TUI BLUE hotel at Fleesensee lake, plus a Dorfhotel and an Iberotel in the Baltic Sea spa town of Boltenhagen.
Fleesensee is an excellent example of the positive effects of integrated hotel complexes on the economy. At the end of the 1990s the town of Göhren-Lebbin had an unemployment rate of 33 percent. Today it has almost full employment thanks to Hotels & Sportresort Fleensee, which opened in Göhren-Lebbin in May 2000. The complex includes four hotels – three of which are operated by TUI. It is 550 hectares in size and northern Europe’s largest leisure facility, attracting over 100,000 holidaymakers every year. Several hundred local residents are directly employed by the hotels. More importantly, the resort works with a number of local businesses. The restaurants use local suppliers and a local laundry washes more than 70,000 guest towels and bed linen items every month. Tourists visit nearby towns such as Waren, which means that the restaurant trade and local retailers there profit immensely from the holidaymakers who are attracted to the region by the resort.
So, when the resort opened its doors in 2000, it kick-started the positive development in employment and prosperity in the Mecklenburg Lake District. No other sector could possibly have written this kind of a success story in the region.
»I’m proud that our community and TUI have managed to pull off such an impressive structural change from agriculture and livestock breeding region to modern services location. This wouldn’t have been possible without the millions of euros that were invested in Fleesensee. We now have almost full employment and our local authority finances are stable. Without the in- come from tourism we wouldn’t be able to afford many of the public services and amenities we provide.«
»Reliable customers are essential to any traditional regional company like Müritzfischer. That’s why TUI’s hotels in the Fleesensee region are so important. We supply several hundred kilograms of fresh fish to the hotel chefs every month. The TUI hotels are some of our most important customers.«
»TUI has been a trusted and loyal customer for more than 20 years. It is also a premium customer with a year-round laundry service. In fact, TUI is safeguarding more than 50 full-time jobs at Waschfee. As a regional supplier, we reduce the hotels’ carbon footprints. It makes a big difference whether the washing travels just 20 kilometres to a local laundry in Waren or to a laundry further afield.«