Development policy: Tourism as a key partner

The flow of refugees into Europe is one of the biggest challenges of our time. After armed conflict, economic hardship is the main reason for refugees to flee a country. This is an issue in which German and European development policy must intervene. The tourism industry in the area can play a key role here.

Tourism as a stimulant for development

German holidaymakers spent 13.5 billion euros in emerging and developing countries in 2012, creating almost 740,000 jobs in the process. To put this in perspective, the total budget of the German Federal Ministry for Economic Cooperation and Development (BMZ) for 2016 amounts to 7.4 billion euros. Tourism offers these countries secure income, investment in transport infrastructure and also sets up access to water and electricity in many cases.

Alongside these key advantages, tourism also gives countries new prospects, such as a verifiable increase in literacy rates, prosperity and political engagement in tourism regions. No other industry contributes more to achieving the goals of development policy than tourism.

Jobs and prosperity thanks to tourism


Thanks to the money they spent on holiday, there was roughly one job created in emerging and developing countries for every 15 German tourists in 2012.

TUI offers better prospects

For years, the TUI group has already been engaged with this issue through both the TUI Care Foundation and as an initiator and founding member of the industry initiative Futouris. Vocational training often plays a key role in this process. Three examples:

  • Namibia: The TUI Care Foundation is currently developing a number of projects aimed specifically at young women, in partnership with the German Society for International Cooperation (GIZ). This provides placements in sustainable tourism to smooth the transition of these women into the job market.
  • Cambodia: Many families here lack the financial means to enable their children to do vocational training. The non-profit Don Bosco Hotel School offers these young people nationally recognised training in the hotel and hospitality industry. TUI employees also develop teaching concepts and materials for school use.
  • Morocco: Morocco is suffering from a high youth unemployment rate of almost 20 per cent. Since 2008, the Robinson Club Agadir has offered a dual vocational training course at its own school, in cooperation with the GIZ and the Chamber of Commerce. This covers the areas of the reception, restaurant, bar and kitchen, based on the teaching plans of German hotel industry training courses.
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