China: TUI grows in the digital travel market

According to official forecasts, in the coming five years, Chinese tourists will undertake 700 million trips abroad. TUI is the market leader in Europe – and would now like to grow more strongly in Asia. In technology-loving China, TUI China which was already founded in 2003 with 120 employees with partners such as the Alibaba subsidiary Fliggy, is developing new digital booking offers and innovative travel products. At the same time, TUI is investing in new hotels and cruise packages in South East Asia. China is not only the largest, but also the most dynamic and innovation-driven travel market in the world.

Opening address by Fritz Joussen, CEO TUI, at the ITB China, 10th May 2017