At the end of March TUI Blue – TUI Group’s new hotel brand – opened its first five-star hotel in Italy. The project is part of the Tuscany resort Castelfalfi and, therefore, from a structural point of view extremely significant: the town of Castelfalfi was marked for decades by rural depopulation and economic decline. Just a few years ago only a handful of inhabitants lived in the medieval town. In the meantime, the 2,700-acre estate belongsto the TUI Group. Since 2012 the travel company – in close consultation with the local authorities – has rebuilt Castelfalfi. For the under-developed piece of land, the commitment is a stroke of luck: with around 240 locally-based employees, the TUI Group is the largest employer in the region.