Sustainable tourism in focus


11/11/2015 – What effects does tourism have on a country’s development? As a global market leader, TUI would like to promote the positive effects of tourism. Together with the Travel Foundation and PwC, the TUI Group measured the impact of 60,000 TUI guests visiting Cyprus in 2013. The pilot study carried out using the “Total Impact Measurement & Management” (TIMM) method evaluated a variety of economic, societal, ecological and tax-related effects. Jane Ashton, TUI Group Director of Sustainability presented the results.

Tourism is a growth sector

Ashton explained that the tourism industry shows strong growth. There were around 1.1 billion tourist arrivals worldwide in 2014, and this will grow to around 1.8 billion in 2030. The tourism sector currently contributes around ten per cent of the global gross national product. At the same time, the industry constitutes roughly five per cent of CO2 emissions worldwide. The figures demonstrate the necessity of a more thorough investigation into the effects of tourism.

Measuring the effects of tourism – holistic approach

For this reason, TUI has undertaken a detailed analysis into the effects of 60,000 customers who spent their holidays in 8 eight hotels on the island of Cyprus. The effects of all of their activities were analysed – from the moment of their arrival to their departure. In doing so, we discovered that tourism produces a tax revenue of 13.8 million euros per year. The tourism industry on the island profited 32.3 million euros from the holidaymakers. In total, the fiscal and economic net growth amounted to 84 euros per guest and night. The environmental costs on the other hand add up to just four euros per person per night, significantly lower than previously thought.

Positive effects

These results were already used as part of the TUI sustainability strategy “Better Holidays, Better World” to reduce the economic, social and ecological footprint of TUI holidaymakers. TUI’s goal is to operate Europe’s most emissions-efficient airline by 2020 and to reduce the carbon intensity of its business by 10%. Furthermore, ten million “sustainable holidays” will be sold every year until 2020 in certified hotels.

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