Unique TUI project in Tuscany

14/01/2016 – The 800 year old estate of Castelfalfi receives new prospects through a tourism project – including ecologically sustainable agriculture. Stefan Neuhaus, Managing Director of the resort, introduced the unique concept at the New Year’s reception of the TUI Group Corporate Office. Thomas Ellerbeck, Member of the Group Executive Committee of the TUI Group, shed light on the current state of the German tourism industry and the plans of the TUI Group.

New perspectives for residents

The village of Castelfalfi had all but died out – only a handful of residents, no functioning infrastructure and no jobs. It has experienced a renaissance since 2007, when the TUI Group acquired approx 1,100 hectares of land in close cooperation with the authorities in the area. With positive effects for the region:

  • Infrastructure: New water and sewage infrastructure was built and the listed castle buildings renovated.
  • Jobs: With 140 direct employees, the TUI GROUP is the largest employer in the region. Added to this are hundred of jobs in the construction industry and for local subcontractors. Young people in particular benefit from apprenticeships and new prospects in the region because of the project.

Sustainable agriculture plays an integral role

Castelfalfi is more than just a tourism project. It has also re-established agriculture in the area: The oil mill and the winery produce the best quality for the resort and international markets – and all this is organically produced.


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