Travel trends are evolving as the global tourism boom continues unabated. For the first time ever, more than 1.2 million people will go abroad on holiday in 2016. The number of holiday destinations and travel products is also growing year by year. The destination of Germany and its innovative tourism industry are also profiting from this trend, with new, high-quality marketing concepts driving growth in tourism here.
2017 is all set to be a year of successful collaborations and professional marketing in the ‘Made in Germany’ tourism sector. Various partners at all levels of the public and cultural sectors, science and business, have teamed up to develop inspiring concepts for domestic and foreign target groups. The German Tourist Board (DZT) is using professional target group marketing for its communications with potential tourists. The world’s number one travel group TUI also has some attractive offers ready for 2017, the 500th anniversary of Martin Luther’s Reformation, and it is taking advantage of its strong marketing organisations in Germany and overseas to make Saxony-Anhalt in Eastern Germany a TUI trend destination in 2017.