Tourism in Germany is developing very positively and record after record is being broken. Baden-Württemberg reported unprecedented figures in 2016 with more than 52 million overnight stays, which represents 2.5 percent growth over 2015. Bavaria, the Republic’s geographically southernmost state, clocked up more than 90 million overnight stays last year – the highest figure ever recorded there, too. So it’s no real surprise that domestic tourism figures for the country as a whole were also record-breaking: 447.3 million overnight stays were counted by the Federal Statistical Office for 2016, which is a three percent increase since 2015. One interesting development is that the number of guests from abroad rose only slightly to 80.8 million (plus one percent), while the number of German guests went up by three percent to 366.5 million.
The figures prove how attractive "holidays at home" have become for many Germans. There are numerous events taking place this year to mark the 500th anniversary of Martin Luther’s Reformation, plus new tourist attractions such as the Elbphilharmonie concert hall in Hamburg, so a similar development is forecast for 2017. City trips may be on trend, but rural regions are also profiting. The domestic economy has been given a new lease of life – especially in structurally weak regions. According to calculations, tourists and travellers spend EUR 31 million every year in Bavaria. This strengthens the position of regional providers and suppliers. Three million people are directly employed in the tourism sector in Germany, and the growing number of people who indirectly involved because they work in related industries is currently around 4.9 million. The tourism industry plays a very important role because it provides training, qualifications and career opportunities for young people.